Cotton Technology

BIRDIE Brand uses TOUGH COTTON technology. It withstands the toughest challenges and brings increased durability, superior abrasion, and wrinkle resistance throughout the life of the garment. We chose this technology because we want our apparel to be reliable and resilient, and TOUGH COTTON offers the best opportunity for that. While our apparel is primarily made for athletic purposes, TOUGH COTTON can be used for a variety of product categories and no matter the product, fabrics treated with this technology are made to last throughout the life of the garment. TOUGH COTTON offers flexibility with resin and non-resin formulas. The technology without resin uses a proprietary blend of softeners and crosslinking agents to achieve superior abrasion resistance, durability, and strength while improving fabric hand and sewability. When using combined resin and catalysts, flexible bonds are formed on the cotton to improve the fabric strength and prevent breakage. Both formulas can be applied in fabric or garment form.